Social Media Performance Manager

About this gig

A Social Media Performance Manager is responsible for overseeing the execution and optimization of social media campaigns to achieve business objectives. This role involves analyzing data, tracking performance metrics, and implementing strategies to maximize engagement, brand visibility, and ROI across social platforms. Key Responsibilities: Develop and execute performance-driven social media strategies. Monitor, analyze, and report on campaign performance using analytics tools. Optimize campaigns based on KPIs such as engagement, reach, conversions, and ROI. Collaborate with creative teams to produce high-performing content. Manage budgets for paid social campaigns and ensure cost-effectiveness. Stay updated on trends, algorithm changes, and emerging platforms. Conduct A/B testing to refine targeting and content strategies. Provide insights and recommendations for continuous improvement. Skills and Qualifications: Proficiency in social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn). Expertise in analytics tools like Google Analytics, Meta Business Suite, or Hootsuite. Strong analytical skills with the ability to interpret data and drive actionable insights. Experience managing paid social campaigns and budgets. Excellent communication and project management skills. A results-oriented mindset with a passion for social media trends and innovations. This role ensures the brand’s social media presence delivers measurable results while continuously improving strategies to stay ahead in a competitive digital landscape.